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April 20, 2001
Dymaxium, Inc. Wins Four Medals at the 2001 International Summit Awards
 

Toronto, ON – Dymaxium, Inc. won four major prizes at the 2001 Summit Creative Awards international competition for its outstanding work in promotion and consumer informational web sites.

Winning a Gold, two Silver and a Bronze in three different categories, has placed Dymaxium in an exclusive group of companies.

Dymaxium designs and develops cutting-edge new media for the world's leading pharmaceutical companies to help manage, understand and present the latest in health outcome and pharmaceutical marketing data.

Their portfolio is an impressive collection of over two hundred and fifty interactive tools, created in the past five years to answer needs in more than twenty therapeutic areas. The tools themselves vary widely, ranging from presentation-building CD-ROMs to budget impact models offline, and from specialists' websites to competitive intelligence Intranet sites online.

"Holiday Greeting 2000", a whimsical approach to the Christmas season that encourages user participation and creativity won Gold in the “Self Promotion CD-ROM / New Media” category and Silver in the “Other New Media” category. This diversion demonstrates Dymaxium's ability to create compelling interactive experiences. Users could select from a wide assortment of objects that they could manipulate in terms of size, position and orientation in order to create their own unique snowman. The success of this software was indicated by the responses of visitors who spent a half-hour or more at the site, thus demonstrating the use of animation and user involvement in creating "sticky" media. "Holiday Greeting 2000" can be experienced at http://www.dymaxium.com/snowman.

"FluTrack" is a publicly available web site that won Silver in the “Web Site – Consumer Informational” category. This site enables physicians, consumers, marketing personnel, and sales representatives to track influenza as it progresses through regions within the United States. A colour-coded map provides an indication of the severity of the virus within a given area. "FluTrack" can be found at http://www.flutrack.com.

"Arrhythmia Online" is a Bronze winner in the “Web Site – Consumer Informational” category. This Key Opinion Leader web site was developed with the objective of providing members of the medical community with an opportunity to learn from the experts in the field of cardiology.. Utilizing Internet based technologies, physicians located in remote areas now have access to regional, national or global thought leaders regarding current clinical issues in the management of arrhythmias. Communication through the web site includes: questions submitted by users to a leading authority, live broadcasts with audience participation, and self help tests with expert interpretation. "Arrhythmia Online" is available at http://www.arrhythmiaonline.com.

The Summit Creative Awards is designed to give smaller creative firms international recognition among their peers. The Awards, which began in 1994, have grown consistently over the years, with this year's competition receiving a record number of entries, more than 3,000, with participation from the United States, Canada, Europe, and Australia.

Judges for the 2001 Summit Creative Awards were from J. Walter Thompson, frankcommunications, Waldbilig & Besterman, Inc., The Marketing Deli, Will Vinton Studios, Cole & Weber/Red Cell and Wieden & Kennedy. Entries in 16 media categories were judged against a stringent set of standards. Judges looked for innovative and creative concepts, strong execution and the ability to communicate and persuade.

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