A new division of Dymaxium, PharmaDesktop provides an online suite of pharmaceutical business process products tailored to the needs of Outcomes Research, Marketing and other functional areas of a pharmaceutical organization. www.pharmadesktop.com.
Allen Lising, co-founder and previous President of Operations for Dymaxium, heads the PharmaDesktop division. PharmaDesktop’s focus is on designing, developing and marketing software products that empower pharmaceutical managers – enhancing processes, workflow, productivity, communication, and collaboration.
The first three products are specifically targeted at optimizing the strategic planning and tactical programs implementation / management processes. The key customer groups for these products will be: Outcomes Research, Pharmaceutical Marketing and Senior Management.