Williamstown, MA – TreeAge Software Inc. and Dymaxium Inc. announced today that they are working together on an integrated suite of software products for assessing and demonstrating the cost-effectiveness of pharmaceuticals and other healthcare interventions. Target markets include pharmaceutical companies and medical device manufacturers whose sales increasingly depend on being able to demonstrate the superior cost-effectiveness of their products, as well as healthcare policy makers charged with allocating available resources to maximize health benefits. The software is scheduled to debut on May 18-21 at the 8th Annual ISPOR International Meeting in Arlington, VA.
“A key element in designing this software was to ensure 100% compatibility with models created in the TreeAge DATAä or DATA Proä software.” said Jeff Stripp, Director of Marketing & Sales at TreeAge Software. “Our approach not only eliminates the need to rebuild existing models, it assures that there is complete transparency as the interactive version will link directly to TreeAge’s proprietary calculation engine.”
“Many of Dymaxium’s customers already have functioning DATA models. We are able to merge our in-depth understanding of complex models with our strong creative skills to transform the DATA models into interactive, customer friendly, branded solutions that can be used as powerful economic marketing tools.” said Laurie Fazio, Vice-President of Sales at Dymaxium Inc.
As part of the joint offering, Dymaxium and TreeAge Software will work with companies to provide their end users with a customized solution to their economic modeling needs, which now extend from the earliest phase of product development to adoption of a successful marketing plan. The solution is driven by a back-end powered with DATA and DATA Interactiveä by TreeAge Software and front-end interactive custom design built by Dymaxium, allowing users to vastly expand the potential of model distribution.
“We are very proud of our software, its functionality, reliability, and ease-of-use.” said Morris Raker, CEO TreeAge Software. “But many of our users also need great graphic design, perhaps even animation. This is why we are excited about the new relationship between TreeAge Software and Dymaxium. We can continue to focus on building the best software for analyzing decision trees and Markov models, and leave the creative element to the experts at Dymaxium.”
Dymaxium’s Co-Founder, Allen Lising remarked, "We are pleased to partner with TreeAge and offer this joint solution to our customers. This partnership will expand our offerings and become a key component of Dymaxium's strategy to expand and evolve into a full software and services solutions company.”
TreeAge and Dymaxium will promote the new offering by jointly distributing an interactive demo, conducting seminars, engaging in marketing promotions and actively promoting the respective partner solutions in the field.
About TreeAge Software Inc. - www.treeage.com
Founded in 1986, Massachusetts based TreeAge Software, Inc. is a global leader providing the industry leading decision analysis software packages, DATA Proä and DATA Interactive. DATAä is used to build, analyze, and distribute decision trees, Markov models, and influence diagrams. DATA models are used by thousands of professionals in many fields and industries to perform decision analysis, cost-effectiveness analysis, and Monte Carlo simulation.
About Dymaxium Inc. – www.dymaxium.com
Founded in 1996, Dymaxium Inc. is a global leader in providing interactive business solutions to serve the needs of the pharmaceutical industry. Dymaxium has successfully implemented over 300 solutions for leading pharmaceutical organizations in the US, Canada, UK, Europe and Japan. Dymaxium’s vision is to provide both turn key and custom software solutions that enable managers in Outcomes Research, Clinical, Marketing, and other pharmaceutical teams to successfully implement their key strategies and tactical programs. These unique solutions utilize leading edge technologies in CD-ROM, Web, Handheld Devices and Hybrid platforms.
CONTACTS:
Jeff Stripp
TreeAge Software, Inc.
(413) 458-0104 ext. 17
jstripp@treeage.com
Laurie Fazio
Dymaxium, Inc.
(416) 348-9339 ext. 307
lfazio@dymaxium.com
